Gold Coast jeweller accused of selling counterfeit luxury bling

3:23pm
Counterfeit Cartier has been discovered among bogus bling.

Counterfeit Cartier has been discovered among bogus bling allegedly being sold by a Gold Coast jeweller for more than three times its value.

A Burleigh Heads business has been accused of selling fake French luxury brands that also included Van Cleef & Arpels, sparking a police investigation.

A 40-year-old man is set to face court after a joint task force searched the jewellery store on the popular tourist strip in December 2023.

The man gave officers access to a safe that contained jewellery, gold bullion and a sum of cash, police said. Jewellery was seized after a search of the store, safe and business records could not determine its origins or legitimacy, police said.

An investigation determined a number of counterfeit items were being presented for sale as genuine Cartier and Van Cleef & Arpels jewellery, the Australian Federal Police said.

"The alleged counterfeit jewellery items were listed for sale in the store with a total sale value in excess of AUS$100,000 (NZ$113,411)," a statement said.

"An AFP valuation showed the true value of the jewellery to be about AUS$28,000 (NZ$31,700)."

The man faces a maximum of five years in jail and a fine of more than AUS$180,000 (NZ$204,000) after being charged with a string of offences.

"Selling counterfeit items and products is a deception and fraud that preys upon the goodwill and the back pocket of the customers involved," Detective Superintendent Adrian Telfer said.

"The AFP has a zero-tolerance approach to anyone allegedly committing an offence that seeks to gain an unfair financial advantage via illegal means."

The 40-year-old man is set to appear in Southport Magistrates Court on Monday after being charged with 22 counts of possessing or exposing for sale goods with false trademarks.

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